The Entrepreneur's Business Development Program

The Entrepreneur's Business Development Program

The Education, Training and Information Business Owner's Success Plan | taught by Sarah Cordiner

Course description

If your business isn't filling you with excitement like it used to, isn't getting the sales figures you want or isn't where you thought it would be by now, then it's most defnitely time for you to get have a business REBOOT, REFRESH AND REFOCUS!

This course of over 118 video lectures will take every entrepreneur, whether new or established through the absolute essentials of running and growing a successful business.

I have been in business for over a decade, and in that time I have both failed painfully through making avoidable mistakes due to a simple lack of knowledge; and also seen triumphant successes through implementing the right strategies.

In this course, I have put together everything that wasn't there for me when I first started out.

I have included all of the greatest learning from my formal and informal experiences as an entrepreneur and business owner to create 'the course I wish I'd had' when I started over a decade ago - so that you can take what works for yourself without going through the hard yards like I did.

Don't let your business go stale. Give it a reboot, get your dream going again!

You can find all of the modules and lecture titles in the Course Curriculum over to the left, and if you have any questions about this program please contact Sarah directly on

Sarah Cordiner
Sarah Cordiner
CEO MainTraining

Course Curriculum

Welcome to the Business Development Program
Introduction to the course
Your Mandatory Pre-Course Self-Evaluation
Your Course Schedule & Live Q&A Timetable
Meet your Trainer
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An Introduction To Strategic Business Development
Work ON not IN Your Business
Planning Your Multiple Roles
The Business Growth Journey
What Is Business Development Planning?
When To Conduct Business Development Planning
The 7 Stages Of Business Development
The Bigger Picture Components Of Business Development
4 Ways To Grow Your Business
ACTIVITY: 15 Ways To Triple Your Business
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Your Business Metrics For Growing Profitability
Why Too Many Business Owners Never Achieve Their Dreams
The Critical Calculation: Work For Profit Not Wages
Knowing This Will Ensure You Meet Your Financial Targets
What is Your Customer Lifetime Value?
How To Calculate Your Customer LTV
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Sales and Marketing Fundamentals
The Marketing Cogs
What Is A Sales Funnel?
Marketing Fundamentals
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Branding Fundamentals
What Is Branding?
The Marketing Marriage
What Creates A Brand?
Day To Day Branding In Your Business
Branding Improvement Tips
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Strategic Business Planning For Growth
Getting Clear On Where You’re Going
De-fogging The Glass
ACTIVITY: What are Your Trademarks?
ACTIVITY: The Foundations of Your Business
Business Goals and Objectives
Work Backwards
Plan For Success
Analyse The Plan
Billable vs Admin Hours
Testing Out a Goal
ACTIVITY: Your 12 Month Productivity Plan
KRA’s & KPI’s
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Customer Profiling & Defining Your Target Market For Sales Success
Customer Wants vs Needs - The Difference That Sells
ACTIVITY: Wants and Needs
Where To Cast The Net
Picking The Right Fruit
ACTIVITY: Unpacking Your Customer Profile
Deeper Avatar Unpacking
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Niching For Growth
What Makes A Good Niche?
4 Steps To Niche Within Your Niche For Top Sales
ACTIVITY: Niching Your Target Market
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Perfecting Your Product & Service Offerings
Make More Sales:The Menu Strategy
Maximising Sales With Tiers & Bundles
Create Your Packages: Tired Bundle Examples
ACTIVITY: Perfecting Your Own Profitable Menu
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List Building & Customer Acquisition
Understanding Lead Generation
Your Businesses’ Most Valuable Asset
ACTIVITY: Conduct A List ‘Health Check’
How To Attract (Generate) More Customers
ACTIVITY: Lead Generation
Increasing Customer Acquisition by Understanding the Buyer's Brain
Understanding Your Customer Searches To Get More Business (Google Keywords)
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Building Your List & A Profitable Community
Build More Than Just A List
The 5 Main Types Of Community
10 Benefits of Communities
16 Tips on How To Build Your Own Customer Community
ACTIVITY: Building Your Community
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Growing Your Profits With Email Marketing
Building Your Business & Increasing Sales With Email Marketing
The MUST KNOW Rules Of Email Marketing
Here Is An Email Marketing Campaign Example
How To Use An Email Marketing System To Autopilot Your Growth
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How To Build A Scaleable Business That Earns More While You Do Less
Making Your Business Life More Enjoyable Using This Simple Check
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Developing Work Priorities For Business Success (Increasing Productivity & Automation)
Effectiveness vs Efficiency
What is Being Proactive
Reactivity Vs Proactivity
The Question for Staying Focussed
Top strategies for improving your efficiency
Where are you wasting your time
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Using Google to be more productive, automate your tasks and create more time freedom
Using the Google platform
Talk out your business documents!
Sharing and Collaborating on Documents With Others
The Hack for Mass Unsubscribing to Junk Mail
How To Reply To Your Repetitive Emails With One Click (Canned Responses)
Integrating your emails with to-do lists
Analysing your email stats
Using gmail offline
How to automatically follow up on customer relations
How to automate your appointment bookings
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The Sales System
The Sales Process
Your Customer’s Sales Journey
The Sales Conversation At Each Key Step
Your Sales Triggers & Systems
Removing Objections
Managing & Tracking Sales
ACTIVITY: Sales Systems
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Customer Retention & Repeat Custom
The Customer Buying Cycle
Increasing Customer Conversions
ACTIVITY: Customer Conversions
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Organisational Strategy For Business Growth & Efficiency
Organisational Charts and Job Descriptions for the 'Solopreneur' Business
Workforce Management Plans For The Micro Business
ACTIVITY: Organisational Strategy
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Outsourcing & Virtual Assistants
How To Free Up Your Time & Increase Sales By Outsourcing
How To Hire A Virtual Assistant Or Outsourcer
The Top 20 Tasks A VA Can Do For You
ACTIVITY: Rules With Outsourced Staff
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Using Social Media & Online Marketing To Grow Your List & Make More Sales
The Top 10 Tips For Using Social Media Online Marketing To Grow Your Business
ACTIVITY: Rules With Using Social Media
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Profitable Strategic Partnerships & Affiliations
What are strategic alliances and how they benefit your business?
Examples Of Strategic Alliances
The Top Considerations When Partnering
ACTIVITY: Rules With Alliances & Partnering
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Advanced Strategy Planning - The Business Development Table
The Advanced Business Development Planning Model
BONUS: Get Your Advanced BD Planning Template From Sarah
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Conclusion, Summary & What’s Next
Business Development Program Course Summary
What’s Next?
MUST COMPLETE: Post-Course Self-Evaluation
Review & Share
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