Startup Essentials: How To Grow Your Business

Startup Essentials: How To Grow Your Business - Part 1

Discover strategic business development and how it grows your business - Part 1 of 2 | taught by Sarah Cordiner

Course description

This course is most suited to startup businesses, new entrepreneurs, anyone thinking about starting a business of their own.

It will also help anyone who wants to gain knowledge and awareness of the absolute fundamentals of what business development planning actually is.


This course is very much an introduction to the topic of business development so will not suit those who are looking for advanced strategic business development education (please message Sarah Cordiner if you’d like to take the advanced course - or go to courses.maintraining.com.au to find the Advanced Entrepreneur's Business Development Program).


This course is part of a 2-part series aimed to provide the startup business owner or new entrepreneur with the must-know fundamentals of business development.

It will provide an introductory overview of the following to ensure you are starting your business with the right foundations in place for success:

  • Learn the difference between working ON your business and IN your business and how vital it is that your time is carefully divided between the two by a certain ratio in startup phase
  • Understand the many different roles that we have to fill as business owners and how to use that knowledge to ensure that we stay in control of our business, instead of it in control of us
  • Learn what each of the different stages of business are from startup to ‘sell’ so that you can see the journey ahead of you, what each one involves, feels like and requires of you, and how to prepare for each
  • Learn what strategic business development actually is and how important this activity is as part of your business success
  • Learn when you should be formally conducting strategic business development planning in your business to ensure you keep increasing your income
  • Learn what the 7 stages of business development are so that you can implement them in your business
  • See the bigger picture of your business growth
  • Conduct your 12 month productivity plan to get the ball rolling on your business

The course is 10+ video lectures long and includes an activity at the end.


Who should take this course?

This course is most suited to startup businesses, new entrepreneurs, anyone thinking about starting a business of their own.

It will also help anyone who wants to gain knowledge and awareness of the absolute fundamentals of what business development planning actually is.


This course is very much an introduction to the topic of business development so will not suit those who are looking for advanced strategic business development education (please message Sarah Cordiner if you’d like to take the advanced course).

Anyone who wants to ensure their business is built for success and wants to have strong systems for getting more customers, making more sales and reaching their new business income goals will benefit from taking this 2 part course series


This course will provide you with the ‘must know’ introduction to growing your business and stands as Part 1 of a 2-part course. Part 2 will put your new knowledge from this course into action with activities.

Sarah Cordiner
Sarah Cordiner
CEO MainTraining

Course Curriculum

Welcome to the course
Welcome! Please Read This Section First
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An Introduction To Strategic Business Development
42:31
Work ON not IN Your Business
Planning Your Multiple Roles
The Business Growth Journey
What Is Business Development Planning?
When To Conduct Business Development Planning
The 7 Stages Of Business Development
The Bigger Picture Components Of Business Development
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BONUS
ACTIVITY: Your 12 Month Plan
What's Next? - Take part 2 of this course!
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